Nicolás Nóbile

Paul&Shark SS19 Campaign

Paul&Shark
SS19 Campaign

Art Direction

Frank Studio / Milan, Italy 2018

For the last PAUL&SHARK SS19 CAMPAIGN, I´ve been responsible for the campaign concept, art direction and create additional social media content.

Art Direction Nicolás Nóbile & Alberto Mora
Content Strategy Mariana Di Pilla
Photography Luca Campri (2DM Management)
Photography Assistant Thomas Carla
Video Karim Andreotti
Styling Nick Wooster & Tobias Frericks
Styling Assistant Cesar Valdivieso
Grooming Rory Rice
Production Soloprod
Location Taormina, Sicily, Italy

Lookbook Images

Festifreak 13º

Art Direction ___ Graphic Design

La Plata, Argentina 2017

Started in 2005, FESTIFREAK is an international film festival held every year in La Plata, Argentina. For the last three editions, I've been responsible in Art Direction and Graphic Design in collaboration with different local artists.

Started in 2005, FESTIFREAK is an international film festival held every year in La Plata, Argentina.
For the last three editions, I've been responsible in Art Direction and Graphic Design in collaboration with different local artists.

Andrea Mondin

Art Direction ___ Graphic Design

Milan, Italy Since 2015

Founded in 2015 and co-winning the Vogue Who's on next 2017, ANDREA MONDIN is one of the most prominent emergent brands in the italian fashion industry. Since the first season, I follow and coordinate the brand image and art direction.

Scarosso

Art Direction ___ Graphic Design

Frank Studio / Milan, Italy Since 2017

Frank Studio / Milan, Italy
Since 2017

Founded in 2009 in Italy, SCAROSSO is a milanese based brand offering quality handmade shoes with a smart price, following a keen business model. Since 2017, I work for the brand in Art Direction, Graphic Design & Content Production.

Social media content

Creative Direction Beatriz Lamarca
Art Direction Nicolás Nóbile
Photography Barbara Franzo
Extra Content Photography Nicolás Nóbile
Stylist Isil Gun / Simona Santamaria
Grooming Ildana Khalitova
Scouting Location Nicolás Nóbile
Location Milan, Italy

Newsletter and ongoing production

WallpaperSTORE*

Graphic Design

Frank Studio / Milan, Italy 2018

For Salone del Mobile 2018, the curated design store WallpaperSTORE*, pop-up in the center of Brera (Milan, Italy) with a concept store. Concept by @atelierbiagetti.

For Salone del Mobile 2018,
the curated design store WallpaperSTORE*, pop-up in the center of Brera (Milan, Italy) with a concept store. Concept by @atelierbiagetti.

Concept packaging & Free shipping card

Pop-Up Concept Store in Mediateca Santa Teresa. Milan, Italy

Pop-Up Concept Store in
Mediateca Santa Teresa. Milan, Italy

Festifreak 12º

Art Direction ___ Graphic Design

La Plata, Argentina 2016

Started in 2005, FESTIFREAK is an international film festival held every year in La Plata, Argentina. For the last three editions, I've been responsible in Art Direction and Graphic Design in collaboration with different local artists.

Encuentro de Cine

Art Direction ___ Graphic Design

Buenos Aires, Argentina 2017

Organised by Buenos Aires Film Commission (BAFILM), ENCUENTRO DE CINE is the event where the established film industry, through dissertations and workshops, work together with emergent talents.

Organised by Buenos Aires Film Commission(BAFILM),
ENCUENTRO DE CINE is the event where the established film industry, through dissertations and workshops, work together with emergent talents.

Festival Estelar

Co-Founder Art Direction ___ Graphic Design

Co-Founder
Art Direction ___ Graphic Design

La Plata, Argentina 2015

In 2015, I co-founded FESTIVAL ESTELAR, the first festival in Argentina linking science & music. With more than 5000 assistants, the festival was supported by the Government, the main educational local institutions (UNLP, Planetario de La Plata) and different brands. My principal responsability was coordinate the Communication and Art Direction.

Paul Karason

Graphic Design ___ Illustration

Weimar, Germany 2014

PAUL KARASON, A MAN WHOSE SKIN SLOWLY TURNED BLUE, is a story included in the book "Something old, something new...", edited by the german graphic designers, Patrick Martin and Tobias Dahl with the support of Bauhaus Universität-Weimar.

A fair-skinned, freckled boy with reddish blond hair was born in 1952 in US. His name was PAUL KARASON and this story is about him and how he developed skin with a bluish tinge against his shock of white hair, the result of a rare medical syndrome known as argyria or silver poisoning from dietary supplements.

____

Publisher Bauhaus Universität Weimar

Year of edition 2014
Pages 320
Format 165 × 230 mm
Printing Offset
Language German - English

A fair-skinned, freckled boy with reddish blond hair was born in 1952 in US. His name was PAUL KARASON and this story is about him and how he developed skin with a bluish tinge against his shock of white hair, the result of a rare medical syndrome known as argyria or silver poisoning from dietary supplements.

____

Publisher Bauhaus Universität Weimar

Year of edition 2014
Pages 320
Format 165 × 230 mm
Printing Offset
Language German - English

Die Linie

Graphic Design

Weimar, Germany 2014

After reading Emil Ruder's text, "DIE LINIE" I tried to find a new concept to apply in the meanings of lines. As a first result, I found interesting the different kind of sewing stitches and how they can be apply in different materials. I though about lines, threads, wool and in which way this "material lines" can build objects like sweaters, jackets, carpets or curtains.

Work featured in "Space for Visual Research" (Spector Books, 2017), a selection curated by Markus Weisbeck, Mathias Schmitt and Michael Ott with the support of Bauhaus-University Weimar.

Work selected to be part for the "Space for Visual Research" (Spector Books, 2017), a selection curated by Markus Weisbeck, Mathias Schmitt and Michael Ott with the support of Bauhaus-University Weimar.

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A PSS for the after sale
customer service in luxury market

Master Thesis

Milan, Italy 2015

Between 2012 and 2014 I attended the Master of Science Product Service System Design in Politecnico di Milano. A PSS FOR THE AFTER SALE CUSTOMER SERVICE IN LUXURY MARKET was my masther thesis written during 2014 and 2015.

ABSTRACT

During the last years the world has suffered the major economic crisis in the last decades. As a result different markets were affected and the shortcomings of the capitalist system were more evident than ever.

Simultaneously, technology achieved a massive reach as never before while social media became an unstoppable engine of modern society across different ages and social segments, from baby boomers to millennials and from low to upper class. Smartphones have become more sophisticated and mobile applications, more efficiently to download. In this context, companies -especially in the luxury market- had awakened from a lethargy of traditional print and audiovisual advertising to face new challenges and communication strategies

Luxury brands describe the HOLY TRINITY of retail experience through three phases: the PRE-SALE, the SALE and the AFTER SALE. In the first phase, this thesis proposes to understand luxury as a concept and how it has changed over time, studying consumers target and their behavior inside the luxury market. How luxury brands adapted to these changes and what the ‘after sale’ service in luxury market should be about. In a second phase, using the luxury fashion brand Jimmy Choo as a case study, this work develops a product-service system. Designed to generate customer loyalty, real engagement with current customers and focusing on the last stage of retail experience: THE AFTER SALE SERVICE.

While writing the thesis, I work for two different luxury fashion brands for SHADOWING purposes as part of my research.

Work selected to be part for the "Space for Visual Research" (Spector Books, 2017), a selection curated by Markus Weisbeck, Mathias Schmitt and Michael Ott with the support of Bauhaus-University Weimar.

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